For the inauguration of Villa Bella Medical SPA Antiaging, we developed Floreo, an architectural video mapping show designed to represent the values ​​of psycho-physical well-being, health and meditation. In the making of the show, we also incorporated the colors that define the company’s identity.

The event attracted hundreds of people to Villa Getsemani, an evocative nineteenth-century residence on the Bolognese hills, which has become the precious architectural surface of the projection. The show wanted to highlight the key themes of holistic disciplines and medical sciences with 3D images and animations referring to nature and biology, leaves and flowers, synapses and particles. Through architectural light effects that recall harmonious and sinuous shapes, organic compounds, colors inspired by meditation, we intended to enhance beauty in all its facets, visible to the naked eye but also microscopic.