Uptown Torino is Building Torino S.p.A.’s project to convert a student residence into a luxury residence. The residence will be ready in 2022, for now the construction site is still active; we at Aelion helped set it up for the week of private meetings for potential tenants.

We were responsible for recreating a virtual environment through video mapping of the walls of a room obtained from the construction site.
Elio Sereno, Building’s partner for the interior design of the apartments, provided the furnishings to fill the room; we created an impromptu 3D virtual room, functional to present the Uptown project, interpreted in a creative key: the video mapping simulates rooms that are perfectly integrated with the real furnishings in terms of styles, colors, textures and wallpaper graphics, echoing the patterns that Elio Sereno himself uses for his creations.