Innovation, sustainability and progress: the pillars on which Pasquarelli Auto S.p.A. and Audi founded “The Age of Excellence,” a premium event at the new Audi Terminal in Sambuceto, Abruzzo. For Pasquarelli Auto Spa we were responsible for the design and technical/artistic direction, lighting design and visual design of the spaces.
The first day of the event included the inauguration of the new Audi Prima Scelta dealership building and Pasquarelli Second Life, next to the family car dealership and garage, as well as the institutional launch of the Master Automotive Management & New Mobility sponsored by the University d’Annunzio in collaboration with the Pasquarelli workshop.
For the occasion,we created a video mapping on the 80-meter-long facade of the new building that celebrated the principles underlying the synergy between Pasquarelli Auto and Audi..
On the second day, the dealerships and the large workshop were transformed into an exhibition space illuminated by a striking and engaging lighting design..
We took care of the lighting design of these spaces, working alongside the property in organizing the environments to best enhance the products, thanks to light games and led mapping.
