In spring 2020, for Lamborghini Squadra Corse, we designed a shooting set in one of Lamborghini’s hangars, in coordination with the FFF Racing Team.
The occasion was the launch of the carmaker’s new 40-piece limited edition track hypercar: the Essenza SCV12. We designed a video mapping and choreography with ledwall system and a set that could serve as a backdrop for the launch spot of the new model.
The video mapping was done on the whole car and on the body details, to highlight them; for the ledwalls, on the other hand, we produced motion graphic and VFX content, which was broadcast concurrently with the video mapping.
We collaborated again with Lamborghini Squadra Corse by designing video mapping and digital signage installations for a private room, a multimedia space for the presentation and sale of Essenza SCV12.
With the aim of building for potential buyers a plus of entertainment and an opportunity for greater emotional involvement of the public for the car, we designed a 180-degree immersive multimedia space in the factory showroom.
The room contained two brand mappings i.e. projections on the company logos, which we animated with light games, 3D effects and graphic animations.
IIn addition, at the opening of the virtual space, we set up a holographic shrine in which floated, 3D reproductions of the ESSENZA SCV12 hypercar and the Lamborghini logo.
Finally, we designed the system for managing the airing of content and the control of the screens remotely, developing broadcast links between the operators’ mobile media and the screens, so as to transmit technical information and information slides in real time.
