In 2021 we designed the To the Heart of Creativity fashion show for KONTATTO, taking care of its lighting design, direction and set-up at the suggestive location of the Unipol Arena in Casalecchio di Reno (BO).
In line with the client’s requests, we designed a spiral walkway that would lead to the very heart of creativity and allow spectators to watch the entire show from all sides; we set up a lighting design system to animate the show and the entire arena through plays of light and an ad hoc remixed soundtrack.
We managed the entire live show, taking care of the lighting choreography, the artistic direction and coordination of the team.
First, we conceived the technical scheme of the lighting system; after that, we installed 60 wash moving heads, 40 spot lights, 3 laser projectors and several smoke machines in the upper part of the arena on a structure of suspended Americas to create a dynamic and impactful atmosphere.
Strengthened by our staff of videomakers and photographers, we also documented the entire event, producing videos and photographic reports then used to communicate the brand and its new collection on the web, social media, newspapers and TV.
