For FOOD INGREDIENTS EUROPE 2017, among the world’s most important trade fairs dedicated to the confectionery industry, we took care of the design of D’Orsogna Dolciaria’s multimedia exhibition stand together with our partner Staff srl.
We were able to work with great autonomy to narrate the values of the company, which was founded in 1957 and is now one of the largest multinationals in the industry, emphasizing the peculiarity of its processing and reconstructing an imagery inspired by The Chocolate Factory.
For the booth, we created the multimedia content and designed a system that included: 3 displays, a 9-meter video mapping and 2 holograms. The displays told the story of the company and described the products; the holograms represented an ice cream and a chocolate bar, on which various confectionery decorations floated, covering them; finally, the video mapping creatively represented the company’s products themselves.
For the realization, we 3D modeled the different garnishes and ingredients in the catalog, making them interact with each other through 3D animation, in choreographies and fantastic scenarios.
The project was an excellent opportunity to try our hand at holography and the studies and progress made in the field. The exhibition stand was equipped with 2 branded holographic display cases, positioned in the entrance area.
The installation caught the gazes and attention of the operators present at the fair, not only for the creativity of the idea and the 3D animations reproduced and “suspended” inside, but also for the great digital marketing potential of this technology.
