On the occasion of Fruit Logistica in Berlin, we curated a digital signage installation for Altamura OP, making use of a holographic display case.

We created video content by modeling and animating 3D holograms of the different types of leaves produced, which we rotated around the consortium logo. We also projected the hologram of the brand’s new “Gold Selection” packaging.

Altamura OP is an organization of farmers specialized in leafy vegetables from the Piana del Sele. They produce more than 50 varieties of baby-leaf using the integrated pest management method, which safeguards humans and the environment.