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Brand identity

Fugassa Bologna

Client: Fugassa

Date: 2024

Location: Bologna

Category: Multimedia

Tags: Graphics / Video / Photos / Web / Social

In March 2024, we were entrusted with the task of designing and developing the integrated marketing communication for Fugassa, a new sandwich shop located in the center of Bologna, Via Marconi 41/I, which opened in April of that year.
After several meetings and discussions with the owners, we defined thevisual identity of the brand, developing a visual and verbal style that would best represent the essence of Fugassa, including colors, typography and tone of communication.

Once the logo and claim were created , we were in charge of creating the menus and graphics for internal and external communication of the restaurant, such as flyers, fidelity cards, advertising totems, the website and social profiles.
We also took care of visual merchandising activities.

To provide high-quality content, we produced photo and video reports to enhance communication on social media and the website.
Currently, we manage social media on a daily basis, integrating the aesthetics and design of the restaurant and identifying the sandwich shop with Italian tradition.

Technology

  • Photoshop / After Effects / Illustrator

Credits

  • Photo

    Stefan Paun

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